UI/UX is how the product feels in use: flow, affordances, language, and error paths. Design execution is turning those choices into consistent screens and components under real constraints (time, stack, accessibility). Taste alone is not enough; shipping and iteration train execution.
What I optimize for
- Clarity over novelty in core flows (onboarding, pay, delete, recover)
- Accessible defaults: contrast, focus order, labels that work with assistive tech
- Design systems at the scale that fits the project: tokens, components, not endless one-offs
Practice
- Sketch flows before pixels when the problem is fuzzy
- Test with real tasks, not only with “do you like the color?”
- Keep a short checklist for each release: empty states, loading, errors, success
See also
- Taste, judgment, and product sense for product-level judgment
- Creativity when visual or narrative craft is part of the bet
See also chapter 2: Introduction, Personal requirements and future assumptions, Macro-areas, Problems, products, and exclusions, Skills for exploration. Related notes: Ideation and connecting ideas, Creativity, Clear communication, Taste, judgment, and product sense, Marketing, distribution, and sales, Critical thinking and bias awareness.