As a solopreneur, distribution is often the bottleneck: the product can be real while almost nobody knows it exists. Marketing is the story and the repeatable paths to attention. Sales and customer discovery are the conversations that test whether the story matches a painful reality worth paying for.
What I treat as one system
- Who it is for (narrow enough to message clearly)
- Where they already pay attention (channels you can actually sustain)
- Proof they can verify fast (demo, trial, outcome, social proof)
Concrete experiments
- One clear landing page: problem, promise, proof, call to action
- Short loops: post, email, call, user interview; learn before you scale spend
- Reuse assets: one strong narrative across video, thread, and site
See also (chapter 4)
- Take action: what to do for bias toward testing and pipeline
- A first promo video on X (Twitter) for a side project for a worked example of a small promo
See also chapter 2: Introduction, Personal requirements and future assumptions, Macro-areas, Problems, products, and exclusions, Skills for exploration. Related notes: Ideation and connecting ideas, Creativity, Clear communication, Taste, judgment, and product sense, Critical thinking and bias awareness, UI/UX and design execution.